SAFER (Specialist Advisers For Equity Release) is an alliance established in 2008 by the leading specialist intermediaries in the equity release sector. The purpose of the alliance is to improve the standard of advice that consumers receive when considering equity release and as a result all its members have signed up to a Code of Practice. SAFER members are committed to working collectively to ensure that members of the public have access to all the information they need regarding equity release and are able to obtain quality advice from true specialists in the field.
SAFER intends to ensure that the general public understands the need for specialist advice when considering such an important decision as equity release. It also aims to ensure that clients receive quality advice from specialist advisers and promotes the FSA's principle of treating customers fairly. SAFER is always on hand to provide expert advice based on its combined experience and knowledge of the equity release sector to consumers, discussion groups, regulatory bodies, Parliament and the media.
The members of SAFER are Age Partnership Limited, Cavendish Equity Release, Key Retirement Solutions Limited, Later Living and 60 Plus. All are true equity release specialists and together represent over 50% of all intermediary advised equity release sales in the UK. All members operate on a nationwide basis and provide whole of market advice ensuring that clients obtain the most suitable equity release plan for their circumstances from the many available on the market. As the members are specialists they are able to access exclusive plans that will not be available from other intermediaries or to the general public directly. To visit the individual member's web sites click on the links below.